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USCHPA and CCPIT Launch Nutrition and Health Magazine

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By: Sean Moloughney

Editor, Nutraceuticals World

The US-China Health Products Association has signed an agreement with the China Council for the Promotion of International Trade (CCPIT) initiating a partnership between CCPIT’s “Foreign Trade Magazine” division and the association to publish a magazine in China. The magazine will focus on dietary supplements and other natural health products and services.

Translating loosely in English as “Nutrition and Health,” the new magazine will be published in both Chinese and English; it will be in electronic format going out to more than 60,000 readers in Mainland China. It will also have a smaller print run of around 5,000 that will go out to some key officials and industry leaders. It is expected that readership will grow quickly once publishing begins.

The magazine aims to be a resource for companies launching new ingredients and products, introducing services and highlighting expos, conferences or training sessions in the Chinese market. The main objective is to spread education and promote the development of the dietary supplement and overall natural health product industry in China.

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